THE BUSINESS AND THE FAILURE

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Get a jump start on your second assignment. Go to the course guide and review the requirements for the Principles and Concepts of Marketing assignment due in Week 6.

Review the course guide for instructions for the Week 6 assignment to understand the expectations and budget your time accordingly. Be sure to carefully review the grading rubric.
Download the following:
Week 6 Assignment Sample [PPTX] to see an example of a completed assignment.
Week 6 Assignment: Principles and Concepts of Marketing Template [PPTX] to your computer and Save As using the following identifier: LastName_FirstName_Week6_Assignment.
Now you’re ready to get started on the first two slides of the assignment.In this assignment, you will create an original analysis and PowerPoint presentation containing a minimum of four slides describing a marketing failure. Choose one of the following brand/product failures: Circuit City, Toys R Us, Amazon Fire Phone, or Google+.For additional help with Slides 1 and 2 of the Week 6 assignment template:

Review Chapters 1, 2, 7, and 8 in your textbook.
Review Growth Marketing Foundations: Failure and Maintaining a Positive Outlook.
Review Brand Leadership: What Does It Take?
Slide 1
For Slide 1:

Decide which of the four business options provided you want to assess in this assignment.
Fill in the Required Student items on Slide 1.
If you want, you can change the slide theme and color, and add slide transitions and animations (these are not required, but make for a nicer presentation).
If you want, you can add pictures or clipart featuring the business logo, business product, and so forth (these are not required, but make for a nicer presentation).
Slide 2
For Slide 2:

Examine the business, use the material provided on your business and then complete an Internet search and read what different marketing analyses have written upon your business and its failures.
Determine exactly what you think the business’s primary marketing failure was, using the skills you have learned in this course.
Assess why you believe the primary failure happened.
Provide at least one full sentence for each different reason.
Remember: You are the marketer. Do not copy and paste from the websites you review. Use the culmination of what you have learned in the class and gleaned from your research to create your own assessment.

 

Sample Solution

or all the loses and profits associated with the organization. Mr Patrick looks after the sales, marketing and manages the employees and the customers of the company. Miss Scarlett supervises all the financial issues of the organization. She looks after the area of finance and administration and she takes care of the operations and production sector of the organization.

The company is planning to hire four full-time waffle makers and eight employees in the post of waiters and order receivers to handle the daily customer requirements and to serve the customers.

Value proposition

Wonder Waffle Co. – Grab a bite and forget all the bitterness and tension of the day.

The company aspires to become one of the largest waffles companies of the country. The company thinks that every people prefers to have something sweet at any time of the day and having something sweet can also help to reduce their stress level. A piece of sweet waffle can reduce the bitterness and tension of the day.

Business offer

Wonder Waffle Co. aims to offer an outstanding and an entirely exclusive experience for the regular consumers of London and also it aspires to give an exceptional experience to the tourists. As they are ready to offer their products at a competitive price, it can be guessed that the consumers will prefer a good quality product at a cheaper rate, which will also enhance their experience at the café or the restaurant.

Mission

Wonder Waffle Co. aims to offer high quality waffles like parfait waffles, hot dog waffles and the Brussels waffles at a low cost so that the lower price can meet up the need of the middle class people to higher class people. Its aim is not only to attract the local residents but also to attract tourists. It aspires that by using many advanced technologies, it can become the specialty restaurant destination of the area and also aspire to create a successful and positive relationship with the customers, employees and their suppliers, who are interested in the goals of the organization.

Vision

The vision of the Wonder Waffle Co. is to serve the consumers with the best quality and tasty waffles with high-end preparation facilities and a great distribution network across the nation and as

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