The digital marketing landscape

 

Overview: The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital
marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an
audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. The internet, social media, and
mobile platforms have given rise to the voice of customers, and marketers have had to adapt.
Prompt: For this assignment, you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to
support the brand’s digital marketing strategy. Before recommending changes to a brand’s digital presence, it is important to review and analyze its current
state. This will help inform changes and improvements in the new media campaign.
Specifically, the following critical elements from Final Project I must be addressed:
II. Social Media Platforms: In this section, examine the social media platforms used by the brand you selected. Discuss how these platforms are used to
support the brand’s digital marketing strategy.
A. Identify the social media platforms the brand uses and explain how they align to the brand’s target market.
B. Describe how the brand uses each social media platform. Consider what the brand’s social media posts consist of or look like.
C. Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how
does a brand need to change a post between various social media platforms in order to communicate the same message?
III. Evaluating Digital Marketing Campaigns: Before recommending changes to a brand’s digital presence, review and analyze its current state. This analysis
will help inform changes and improvements in the new media campaign.
A. Strengths
1. Determine which digital platforms would be most effective for the brand to use. Consider the overall brand, messaging strategy, and
other marketing activities. Be sure to cite examples.
2. Describe what the brand is doing well on digital media. Support your response with examples.
B. Weaknesses
1. Identify a platform that the brand is currently using for marketing and could be improved or utilized more effectively. Support your
response with examples.
2. Determine what the brand could improve on regarding its digital activity. Support your response with examples.
3. Describe how the brand could use research to better focus its digital activity.
Note: The Legal and Ethical Considerations section of Final Project I (section III.B) has been intentionally omitted from this milestone. That section will be
addressed when submitting the complete final project in Module Seven.

Sample Solution

The brand I chose is Apple, and they have a presence on many different social media platforms to reach their target market. Apple’s main target market consists of tech-savvy individuals who are looking for the latest trends in technology.

One social media platform that Apple uses is Twitter, which allows them to share updates about their products and services as well as engage with users by replying to comments or questions. Apple also puts out creative posts using visuals like product photos and videos that capture the attention of users. They use this platform to promote product launches, new features of current products, upcoming events and special offers (Farooq et al., 2018).

Another one of their key platforms is Instagram where they post a combination of videos, images and stories highlighting various aspects such as user reviews of their products, interviews with industry professionals talking about how Apple has impacted the world around us, and other fun content such as articles related to tech news (Chen & Cheng 2017). This helps engage customers by providing relevant content that entertains while also educating users on what makes an iPhone or iPad so uniquely valuable.

YouTube is another platform used by Apple to showcase its latest products through video ads in addition to instructional videos teaching viewers how to set up specific devices or use certain tools within apps (Agnihotri et al., 2019). These types of multimedia tutorials provide customers with step-by-step guidance on how best utilize each device which helps build loyalty amongst customers knowing if any issues arise there’s plenty support provided from the company itself.

First, it is never just to intentionally kill innocent people in wars, supported by Vittola’s first proposition. This is widely accepted as ‘all people have a right not to be killed’ and if a soldier does, they have violated that right and lost their right. This is further supported by “non-combatant immunity” (Frowe (2011), Page 151), which leads to the question of combatant qualification mentioned later in the essay. This is corroborated by the bombing of Nagasaki and Hiroshima, ending the Second World War, where millions were intently killed, just to secure the aim of war. However, sometimes civilians are accidentally killed through wars to achieve their goal of peace and security. This is supported by Vittola, who implies proportionality again to justify action: ‘care must be taken where evil doesn’t outweigh the possible benefits (Begby et al (2006b), Page 325).’ This is further supported by Frowe who explains it is lawful to unintentionally kill, whenever the combatant has full knowledge of his actions and seeks to complete his aim, but it would come at a cost. However, this does not hide the fact the unintended still killed innocent people, showing immorality in their actions. Thus, it depends again on proportionality as Thomson argues (Frowe (2011), Page 141).
This leads to question of what qualifies to be a combatant, and whether it is lawful to kill each other as combatants. Combatants are people who are involved directly or indirectly with the war and it is lawful to kill ‘to shelter the innocent from harm…punish evildoers (Begby et al (2006b), Page 290).However, as mentioned above civilian cannot be harmed, showing combatants as the only legitimate targets, another condition of jus in bello, as ‘we may not use the sword against those who have not harmed us (Begby et al (2006b), Page 314).’ In addition, Frowe suggested combatants must be identified as combatants, to avoid the presence of guerrilla warfare which can end up in a higher death count, for example, the Vietnam War. Moreover, he argued they must be part of the army, bear arms and apply to the rules of jus in bello. (Frowe (2011), Page 101-3). This suggests Frowe seeks a fair, just war between two participants avoiding non-combatant deaths, but wouldn’t this lead to higher death rate for combatants, as both sides have relatively equal chance to win since both use similar tactics? Nevertheless, arguably Frowe will argue that combatant can lawfully kill each other, showing this is just, which is also supported by Vittola, who states: ‘it is lawful to draw the sword and use it against malefactors (Begby et al (2006b), Page 309).’
In addition, Vittola expresses the extent of military tactics used, but never reaches a conclusion whether it’s lawful or not to proceed these actions, as he constantly found a middle ground, where it can be lawful to do such things but never always (Begby et al (2006b), Page 326-31). This is supported by Frowe, who measures the legitimate tactics according to proportionality and military necessity. It depends on the magnitude of how much damage done to one another, in order to judge the actions after a war. For example, one cannot simply nuke the terrorist groups throughout the middle-east, because it is not only proportiona

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.