Read the Dirt Bikes USA case study in your eText and respond to the following prompt. You can read the Dirt Bikes USA case study found in MyMISLab.

Note: The Dirt Bike USA Case Study can be found by clicking on MyMISLab, MyMISLab Multimedia Library, Data Files, Find Now, and finally Dirt Bike Case Data Files.
You are one of two information systems specialists at the organization. Regina, the marketing manager at Dirt Bikes USA, has requested that you consult on what type of reporting tool the sales and marketing department should use to capture sales information that will help promote stronger relationships with customers. You’re a new hire, so you meet with Regina to get more information about sales and marketing at Dirt Bikes USA. This information is provided to you in your case study. Regina requests that you draft an executive summary that clearly defends the best option. You are to outline what the potential benefits are for the sales and marketing team, and Dirt Bikes USA company overall by using the reporting tool you recommend. Regina mentions that she would like you to weigh in on data security as well. You could recommend one of two reporting tools:
Microsoft Access: The first option is a Microsoft Access database. It would allow Dirt Bikes USA to have a relational database management system that could store all processed and fulfilled orders. In addition, Microsoft Access would allow the company to generate reports and obtain information about sales activity.
CRM: The second option is a CRM. It would allow Dirt Bikes USA to tie in other systems, and employees would have a centralized system to provide them with information.
Which option would you recommend? Draft an executive summary for Regina that defends the option you’ve chosen. You are highly encouraged to implement the feedback you received from Academic Support before submitting your executive summary assignment.
Specifically, you must address the following rubric criteria:
Begin your executive summary by describing the business goals of the sales and marketing department and Dirt Bikes USA.
Next, describe what data would be required to position Regina and her team to achieve these goals.
Conclude by explaining your choice in terms of its real-world usefulness for the organization. Provide a rationale for your choice’s benefits for the sales and marketing department and the entire organization.
Your rationale should be supported by evidence from the case study reading and use other course materials.
As you write, be certain to use professional and clear language appropriate for an audience with a limited technical background. Provide citations for any evidence used to support your rationale.
What to Submit
Your executive summary should be a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and sources cited in APA format.