The distinctive chimes of an ice cream

For many people, the distinctive chimes of an ice cream van conjure up happy childhood memories of summers and ice-lollies. In the UK, the number of ice cream vans has been falling, because people can buy ice cream cheaply in supermarkets. Changing tastes may have led to less work for vans on the streets. However, there has been a rise in opportunities at festivals, weddings, and corporate events.
Your young cousin Maysoon loves ice cream herself, and she is just back to Dubai from her summer holidays and shopping trip in the UK. She saw the vans in London and she is interested to bring the ice cream van concept to UAE. To this end, she wishes to set up an entrepreneurial startup that would market and sell the ice cream from custom vans in UAE. Since you are her role model, Maysoon came to you for advice.

ANSWER BOTH QUESTIONS

1. Explain to Maysoon what is market segmentation? Identify a major market segment for her ice cream startup in the United Arab Emirates. Justify your answer.
2. Explain to Maysoon what is positioning? Propose a positioning for her ice cream startup, supported by a Brand name and a Slogan. Justify your answer.

Guideline for Evolution Writer

Please answer both questions from a Marketing point of view ( no resources needed )
Answers should be focused not general
Each question 250-300 words

This page of the article has 560 words. Download the full form above.

Nicomachean Ethics is a book that was composed by Aristotle where he clarified his definition and measures of morals. Moral excellence is something that Aristotle trusted you learned through practices. He characterizes it as “a condition of character worried about decision, and decision is intentional want,” and “it is this that is worried about interests and activities.” Aristotle is stating that ethical excellence is the strain to act in the correct manner, and he additionally clarifies that there are three sorts of conditions present in ones soul: feelings, limits and attributes. These three sorts of conditions disclose why individuals respond to specific circumstances in various manners. Moral excellence comprises of ethics and indecencies, indecencies being terrible or improper responses to a circumstance. Aristotle accepts that each activity makes a goodness or a bad habit, in the event that its a decent activity or an awful activity. Proceeding to rehearse the demonstrations of good temperance will improve your responses and in the end structure the prudence.

Aristotle examines numerous ethical excellencies in Nicomachean Ethics, all with comparing indecencies. One of the temperances that he talks about is mental fortitude, which is a subject that applies to a great many people. Numerous individuals are exceptionally fearless and don’t mull over the things they do while others are the direct inverse. The indecencies that line up with this are thoughtlessness in abundance and weakness on the opposite end. Another ethical righteousness he examines is invitingness.

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