The effects of implementing anthropomorphic design

What are the effects of implementing anthropomorphic design on consumer trust with regards to self-driving cars

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The effects of implementing anthropomorphic design

Autonomous cars are considered one of the most promising and advanced technologies nowadays. In order to be accepted by users and market they need to fulfill several criteria, one of which is trust. Trust is an essential condition for accepting and relying on autonomous vehicles. One of the well-studied factors contributing to trust in automation systems is anthropomorphism. It is expected that anthropomorphism may also enhance trust in the field of autonomous vehicles. Equipping autonomous vehicles with interfaces that mimic human behavior may help increasing people`s trust in, and, consequently, their acceptance of them. Anthropomorphizing information may foster the perception of autonomous vehicles as social agents and enhance trust in those vehicles.

ughout this work, the greed versus grievance framework will be stressed as the majority of conflict cases in the Global South can be reflected in this theory in the shape of civil wars; however, there exist major armed conflicts around the contemporary Global South where the descriptive conditions could contradict the model by Collier (2001).

This essay will focus in its first section in understanding what the framework is on its basis and how interacts between the two concepts, followed by a brief analysis of two study cases in the Global South, showing how international intervention and national peace processes are taking the framework as a useful tool, demonstrating that the application of complementary methods to address conflicts in the Global South are needed to positively address conflicts, concluding this paper with a direct answer to the question.

Section 1. The framework: Matter of perspectives

In order to start analysing how the greed-grievance framework can be useful in the analysis of conflicts in countries in the Global South, it is important to summarize some of the key discourses that underpin the framework.

As suggested by Eleanor O´Gorman (2011), societies’ grievances and their responses to them changed after the Cold War, allowing societies to adopt new ‘conflict attitudes’. These attitudes led policymakers and theorists to look towards new perspectives of study and political agendas. The most relevant contribution to the topic is indeed the ‘greed theory’ of Paul Collier and Anke Hoeffler. In their paper, Greed and Grievance in Civil Wars (2002), greed trumps grievance as a motivator of conflict in decolonised countries- most of them in the Global South. The war economies literature discourse discusses reshaped/contemporary complexities of conflict; “mapping and brings into analysis new actors (arm dealers, border guards, armed groups), organisations (private small and large companies, criminal organisations), and levels of operation (cross-border, sub-regional, global, South-South, North-South)” (O´Gorman, 2011, page 37). However, later in their later work under the same name (2004), they started treating the justice-seeking and the loot-seeking separately; “Here we propose a more general theory which juxtaposes the opportunities for rebellion against the constraints. Our previous empirical analysis conflated the initiation and the duration of rebellion. We now treat this separately.” (Collier and Hoeffler, 2004, page 564).

One of the theoretical basis of greed versus grievance dichotomy can be found in the document called Beyond Greed and Grievance: Feasibility and Civil War (Collier, Hoeffler, Rohner, 2008), where it suggests some trends that conflicts in the contemporary global south commonly have, especially when analysing their causes focusing on the exploitation of resources and economies of looting. The first trend is their economies; an economy based on primary commodities exports in natural resources like oil and timber, to mention some examples. The limited economic growth and consequently the low average income in the country exacerbate the second and third trend, the latter exposing a re

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