The enormous cost of win-ning back lost customers

 

Perhaps the most famous case illustrating the enormous cost of win-ning back lost customers is that of the “Tylenol Murders.” Seven people in the Chicago area died suddenly after taking Tylenol cap-sules. An investigation revealed that the capsules had been laced with cyanide, a deadly poison. When the story ran on the nightly news programs, a nationwide panic ensued that caused Tylenol’s sales to plummet overnight. Many business analysts predicted that Tylenol’s manufacturer, Johnson & Johnson, would not survive the tragedy. Johnson & Johnson surprised the analysts by undertaking one of the most successful campaigns in history to win back customers. It worked, but the cost was huge. This case led not just Johnson & John-son but also all major drug manufacturers to develop the tamperproof bottle. Having done so, Johnson & Johnson undertook an intensive public relations campaign to win back the trust of its customers.

 

1. If the Tylenol incident were to happen today and you were a user of Tylenol, would Johnson & Johnson be able to win back your trust?

2. What would it take for Johnson & Johnson to win back your trust if one of the victims was a friend of yours?

Sample Solution

Also, in the poem King Lear is shown to act like a child sometimes almost childlike, he acts as he is cruel with passionate feelings, he is also kind as well. He wasn’t mature enough and didn’t have the ability to manage his emotions. King Lear occasionally had a violent temper that was out of control and he also had an adverseness to what he didn’t want to see. Lear also, gives Cordelia away in marriage to the King of France. A quote that supports King Lear is giving one of his daughters away in marriage is,

“Peace Kent! Come not between the dragon and his wrath. I loved her most, and thought to set my rest of her kind nursery, Hence, and avoid my sight! So be my grave my peace, as here I give her father’s heart from her. Call France. Who stirs? Call Burgundy (Lines-113-118).

Another article that I have read to support this evidence is, “King Lear and Chaos”, which talks about the turmoil that King Lear has caused to his country and to his kingdom from bestowing over his land to his daughters Regan and Goneril. The article states like the Biblical stories in the Bible, an example of this is, the story about Lot and his daughters. Who decide to get him intoxicated to continue their family line through him since he has no male heir to take over for him?

King Lear begins with a kind of the same matter at hand with no male heir to take over his kingdom he divides his land up between his three daughters and it begins a search for order in his division of people. Lear destroys his kingdom and kingship, by believing that he is creating a new world order. His reason, “To shake all cares and business of our state, conforming them on younger years” (Lines-40-41). It seems that King Lear is being kind of selfish to his people and his land. He was tired of being king and he wanted his daughters to take care of him in his elderly years. To those who are close to him, it’s apparent that his mind is unstable and that he doesn’t fully understand or realiz

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