Essential nutrients are substances that the body cannot or does not produce in sufficient amounts. These nutrients must come from food, according to the World Health OrganizationTrusted Source, and they’re essential for disease prevention, growth, and well health. There are two types of necessary nutrients: macronutrients and micronutrients, and there are many of each. Macronutrients are the basic building components of your food, including protein, carbs, and fat, all of which supply energy to your body. Micronutrients like vitamins and minerals go a long way in modest doses. Essential micronutrients and macronutrients are divided into six categories.
ude high retailing costs and low sales volume. Due to the goals the company has undertaken to further improve customer experiences in stores, the cost of operating these larger and more interactive spaces will most definitely increase operating costs. Consequently, it will likely have an impact on profits. Furthermore, due to their commitment to sustainability and controlling customer experiences, the organization has limited its sale of products to its own stores and online space (Lush, 2018). As a result, without developing more stores or expanding its online base, Lush is unable to increase its sales volume to further compete with other brands.
The growing interest in organic products and focus on what chemicals are in products is becoming more of a concern currently, and is projected to continue (Fiorletta, 2015). As a result, it is believed that the organization has a great deal of growth to come. The 100% organic component of the organization is definitely a competitive edge and opportunity for the organization to advertise. Currently, many of Lush’s competitors still use harmful chemicals, and even test them on animals (PETA, 2018). Consequently, as these concerns continue to grow, Lush will continue to overcome other brands in its space.
Due to the fact that Lush is still a relatively young company, it is much smaller than others in terms of product diversification. Consequently, as consumers begin to seek out new products to add to their routines, Lush may be unable to keep up with other industry titans such as Estée Lauder. Furthermore, brand loyalty in the cosmetic industry is in decline (Pitman, 2015). Because of decreasing loyalty, Lush could possibly be at risk of losing consumers if they do not continue to develop along with the desires of the consumers. Although these threats do exist, the organization could turn them into opportunities if they continue to be agile in the industry as they were with the online movement in previous years.
The Cosmetic industry is complex and specific companies environments are heavil
