The Icon Kaleidoscope

 

respond to the following:

Who is impacted the most by the new design of an application?
Whose opinion impacts the design process the most?
Why is it valuable for an organization to update interface designs?

Sample Solution

The Icon Kaleidoscope

The impact of the new design is most on the users. Any successful product is created with an end-user in mind. Many users are looking for applications that look appealing and feel good when using them. A visually appealing and engaging app is usually a result of having an efficient User Experience (UX) and User Interface (UI). User Interface Design is the link between users and your website. It includes the basic design elements that need to be present in order to for someone to navigate your site and make decisions. User Interface Design is important because it can make or break your customer base. It creates fewer problems, increases user involvement, perfects functionality and creates a strong link between your customers and your website.

e. Tesco staff share in £144 million payout from save as you earn share scheme. Tesco announced on 2nd February that it will spend over £100m with UK green technology companies which boost the economy and will create thousands of jobs.

VALUES AND STRATEGY AND BALANCED SCORECARD:

The main value of Tesco plc is to create value for customers to earn their lifetime loyalty. Their success depends on the people: the people who shop with them and the people who work with them. These values are then put in strategy of ‘Every Little Helps’. Tesco regularly ask their customers and staffs about what they can do to make shopping with them and working with them that little bit better. The strategy is to broaden the scope of business to enable it to deliver strong sustainable long term growth by following the customers into large expansion at home and in Asia and Europe as well. Every little helps is divided into four sections: A great place to work, shopping trip, the way they work and their community. One of my friends is working in Tesco. I asked him that Is Tesco a great place to work? He said he is very happy with company in the context of salary, respect given by his manager and also working as a team. Overall he is very satisfied.

The success of any company comes from behaving responsibly and earning the trust of the customers, suppliers and stakeholders. There are many different issues that a company have to face on a daily basis to ensure consistent standards across the markets. This applies to Tesco as well. Tesco manages all aspects of their business using their Steering Wheel – their balanced scorecard which consists of the 4 key elements which are Customers, People, Finance and Operations. By using a balanced scorecard they also give emphasis on the corporate social responsibility which is a longer term perspective on a daily basis. Managers are asked to monitor customers, operations, staff and finances using a traffic light system where green light indicates that the targets are being achieved and red sign shows a problem. Sir Terry Leahy, one of the boards of directors, learned the method of balanced scorecard when he picked up one of the books of Kaplan. In an article in 2004 in business times online, Sir Terry Leahy revealed the success of Tesco is because of

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