The importance of strategic planning within the field of healthcare.

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Discuss the importance of strategic planning within the field of healthcare.
Assess strategic planning approaches and models used to achieve organizational goals.
Assess key stakeholders’ role, impact, and influence on strategic planning.
Integrate the concepts of healthcare marketing and promotion into the strategic planning process.
Apply strategic planning approaches to create effective and relevant healthcare strategies, goals, and objectives.
Recommend a course of action based on the evaluation and implementation of a strategic plan.
Student Success Criteria
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Scenario
The healthcare industry continues to face many challenges such as rising costs, consumer prices, prescription costs, lost revenue, mergers, and acquisitions. Most organizations are trying to address these barriers by implementing quality improvement strategies. You are about to graduate from Rasmussen College and are looking to land a job in the healthcare industry. After several weeks of research, networking, and submitting job applications, you receive a call from a talent acquisition specialist with Testing Health, Inc. After the initial phone interview, she tells you how impressed she is with your resume, skills, and knowledge, and so she would like to move forward with the next steps in the hiring process.

She informs you that the next step will be to provide the hiring manager an opportunity to view your knowledge and understanding of strategic planning and marketing. You have been given a week to prepare a PowerPoint presentation with voiceover narration. You will provide the talent acquisition specialist with the presentation via email, and she will forward it to the hiring manager for review.

 

Sample Solution

The healthcare industry is sometimes too complex and confusing for most to understand. It’s always changing due to technological advancements or government mandates. It’s becoming more important to plan the success of your healthcare organization. By preparing for the future, your organization can better prepare for the unknown. A strong strategic plan helps all levels of your business, no matter how large or small. Strategic planning in healthcare organizations involves creating objectives and setting goals for where the organization sees itself in the long-term. With these goals and objectives in mind, you can create a plan to achieve them. Why Strategic Planning is Important in Healthcare? Improved communication among all chains. It’s easy for departments at every level to become confused as to what’s going on. Both your employees and stakeholders want to ensure that your organization will have a long-lasting future.

In the opening remarks of the World Health Organization’s General-director, use proper words. Most of the expressions used in his statement fit the need of its reader. Few phrases were formal, and some were not, like the phrase, “Today, I have a message for young people: you are not invincible. This virus could put you in hospital for weeks, or even kill you,” is formal for using “I have” instead of making it short like “I’ve.” In addition, in his closing speech, his way of being thankful is too formal. As he stated, “I thank you.” In addition to having a formal structure, WHO’s director uses concrete and concise words in his remarks.

According to him, “Data from many countries clearly show that people under 50 make up a significant proportion of patients requiring hospitalization.” He specified that the adults aged below fifty are the ones in need of care and treatment.

A few downsides included in the statement are the use of technical language or jargon. The main subject of the statement was the regard of the COVID-19, which everyone should have knowledge of. With the use of unfamiliar words, the audience might cause confusion and would not be able to appreciate the message of the statement. In my opinion, they should have used straightforward expressions or words since not everyone has the same vocabulary levels. Especially the topic is for every age some children would find it difficult to understand if the phrase is professional instead of simple. In the middle of the statement, one of the words used is “inevitable,” which is not one of the basic terminologies. In addition, the one mentioned of both using formal and informal structure. In my opinion, he, the WHO’s director, should have used neither formal nor informal rather than using both. Lastly, the use of slang and abbreviations. Most of the phrases have the word “WHO,” which stands for “World Health Organization.” I found this negative since peo

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