The most important skill to have in social media

Why is writing considered the most important skill to have in social media?

What is the difference between brand voice and tone? How can they be incorporated into social media content?

Identify the different writing styles discussed in the chapter. Which ones do you feel are the most effective for brands? Identify a brand (that is not listed in this chapter) that has each of these writing styles.

What are some best practices when it comes to writing for social media? What are some things to avoid doing on social media?

Explain the difference between influencers, ambassadors, creators, and trolls/haters

Define audience segmentation and explain why it is important for social media professionals

Identify audience segmentation categories and how to apply them in a social media context

Explain the differences between influencers, ambassadors, creators, and trolls/haters

 

Sample Solution

Excessive competition from deregulation and universal banking practices can engender insolvency and instability of the industry as banks fall prey to moral hazard, information asymmetry and pursue riskier strategies to mobilise more deposits. World Bank (2014) indicated that with GDP of USD 38.62 billion and population of 26.79 million, Ghana could boast of 29 universal banks whereas Nigeria had GDP of USD 568.5 billion, population of 177.5 million and 22 universal banks. Beck (2008) and Claessens (2009) opined the necessity of restraining competition in the banking system in order to sustain stability since undue competition could result in vulnerability to systemic risk (Allen & Gale, 2004; Carletti & Hartmann, 2003).

The energy crisis that plagues Ghana adversely affects economic growth culminating in increasing operational costs, declining business income and profitability (Adom, 2011; Anane, 2015; Andersen & Dalgaard, 2012; CEPA, 2007). The 2012-2016 energy crisis contributed to decline in real GDP growth rate from 8.8% in 2012, 7.3% in 2013, 4% in 2014 to 3.9% in 2015. Banking industry operating assets dropped to 19% in 2015 from 38% in 2014 (Anane, 2015, PwC, 2016). Rising average inflation rates from 9.1% in 2012, 11.5% in 2013, 15.5% in 2014 to 17.1% in 2015 coupled with depreciation of the cedi and imbalances in other macroeconomic variables impede development of the banking sector. Athanasoglou, Brissimis and Delis (2005), Kosmidou, Pariouras and Tannz (2005), Kutsienyo (2011) and Sibindi and Bimba (2014) documented empirical evidence of GDP growth impacting positively on the banking sector and rising inflation adversely affecting banking sector growth. IMF (2011) reported the possibility of poor asset quality of Ghanaian banks should the macroeconomic imbalanced linger on.

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