THE NOTION OF “PUBLIC INTEREST?”

1 – WHAT KINDS OF POLICIES ARE CENTRAL, TO LET MAKERS AND USERS OF MEDIA FOR PUBLIC KNOWLEDGE AND ACTION HAVE CONTROL, AND HOW CAN THESE POLICIES FOSTER AND SUPPORT PUBLIC MEDIA?

2 – HOW DO YOU KNOW WHEN SOMETHING IS OF PRIVATE INTEREST VS PUBLIC GOOD?

3 – HOW WOULD YOU DEFINE THE NOTION OF “PUBLIC INTEREST?”

 

Sample Solution

THE NOTION OF “PUBLIC INTEREST?”

How would you define the notion of “public interest?” the concept of the public interest clearly occupies a pre-eminent position among the more general concepts which the social scientist finds himself obliged to utilize. Psychological, sociological, and economic phenomenon often must be judged to be compatible or incompatible with the public interest – but it is the political scientist whose work is most intimately connected with the concept. This question is at the heart of the project of political philosophy, that of legitimation. Public interest, if it can be defined, serves as the fundamental criterion for establishing the legitimation of power. Political power, the, is legitimate and necessary, and even acceptable, only in as much as it can be established that it serves public interest.

aggressive and faster moves (i.e., sooner) leads to higher performance (Young,Smith, and Grimm, 1996; Grimm, Lee, and Smith, 2006; Ozcan and Eisenhardt, 2009). Whereas other insight suggest that firms are more likely to enact moves if they have knowledge that their competitors are unlikely or unable to respond with impairing countermoves (Gimeno, 1999). In both the cases it is what is of significance is highlight the mechanism by which the capacity to compete is generated and regularly upgraded.

It is believed by strategy scholars worldwide that some firms consistently outperform others, and there is some reliable evidence underlying this belief (Rumelt, 1991; McGahan and Porter, 1997). This poses challenges for many economists, who are inclined to assess persistent differences in performance as a function of underlying ‘unobserved heterogeneity’ (Mundlak, 1961; Griliches, 1986). The theoretical base of the paper is derived from three fundamental paradigms of marketing and strategy domain: Market based view of the firm (MBV) and the Resource based view of firm (RBV) and Schumpeterian view of entrepreneurship. MBV implies that firm’s sources of market power explain its relative competitive advantage. However it was researched that market power and market knowledge alone cannot explain firm’s superior advantage. (Caves & Porter 1977; Porter 1980, 1985, 1996; Peteraf & Bergen 2003). Market based view (market orientation) and the resource based view (firm market capabilities) may be strong correlates but cannot on its own explain firm competitive advantage. What the firm needs is the optimum interaction effect of both which has propensity to bestow sustainable competitive advantage to the firms (Bruni and Verona 2009; Cavusgil et al. 2007; Dacko et al. 2008; Fang and Zou 2009; Morgan 2012) have introduced and explained the term ‘dynamic marketing capabilities’ (DMCs) and identified various marketing mechanisms that contribute to sustainable competitive advantage. However in case of highly uncertain environments, the predictive power of even dynamic marketing capabilities on sustaining competitive advantage and holding market leadership positions is challenged. In turbulent as well as h

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