The Power of Good Design

 

 

Review The Power of Good Design- https://www.vitsoe.com/gb/about/good-design and select three of the ten principles noted for good design. Next in R, utilize these three principles in a problem that you will solve. First note the problem to solve, the dataset (where the information was pulled from), and what methods you are going to take to solve the problem. Ensure the problem is simple enough to complete within a two-page document. For example, I need to purchase a house and want to know what my options are given x amount of dollars and x location based on a sample of data from Zillow within each location.

Ensure there is data visualization in the homework and note how it relates to the three principles selected.

 

Parts of this assignment:

Part 1: Review of the 3 Principles that are you going to use.

Part 2: Discussion of the Problem.

Part 3: The dataset (where you got the data)

Part 4: Explain how you can solve the problem

Part 5: Make sure you have a data visual (you can create the visual with R-Language)

 

Sample Solution

By no means have the potential for invention been explored. Technological advancements are constantly presenting new opportunities for creative design. Novel design, on the other hand, constantly evolves in combination with innovative technology and can never be considered a goal in and of itself. A product’s usefulness is determined by its design. A product is purchased in order to be used. It must meet a number of requirements, not only functional but also psychological and aesthetic. Good design stresses a product’s use while ignoring anything that could potentially distract from it. Because the goods we use every day have an impact on our person and well-being, the visual appeal of a product is critical to its function. Only well-executed objects, on the other hand, can be lovely.

oses. Here is how Krave performs with respect to its competitors’ products comprising Nestle Nesquik, Nestle Choco Shreddies, Tesco Choco Pillows and Weetabix Chocolate. (Figure 4) (Media, 2020). Figure 4 An interesting side note, we observed that Tesco, while a major market retailer for distribution of Kellogg’s Krave also houses a product that is near equal in terms of taste and design of product called Tesco’s Choco Pillows. Even the price is 50 % of the Krave brand. While there was insufficient data to find the user consumption in the UK, it is important to point out possible in-store competition within Tesco Stores for Krave. Krave is distributed in the UK, US, France, Germany, Ireland, Italy and India. It was introduced in the UK and Ireland in 2010. It was introduced in France and Germany as ‘Tresor’ in 2010. It was introduced in the US in 2012. It was introduced in India as ‘Kellogg’s Choco Fills” in 2017. Figure 5 Figure 5 is a graph about the penetration of Krave across various markets. An interesting point to note was that even within the European market, Krave was very popular in France. A possible approach was to discern the reasons behind this and deconstruct what we could adapt for the UK/I market. Consumer Trends A significant impact of Covid 19 on the breakfast cereal industry within the UK are a diversification of consumer consumption patterns into two broad categories. One segment has prioritized healthier breakfasts (Ex. Kellogg’s Fruit & Fibre) while the other has doubled down on more indulgent and unhealthier options for breakfast (Ex. Kellogg’s Crunchy Nut). (Weinbren, 2020). Some significant statistics from a 2019 survey among the UK population shows their current attitudes towards food. (Statista, 2019) 1. 27.48% of respondents prioritize the nutritional information while 26.79% prioritize the ingredients involved in their cereals. 2. 40.42% of respondents eat a healthy and balanced diet “very often”, while 10.1% eat it “always”, thus showing a huge preference for healthy food. Also, on looking at the data supplied by Kellogg’s on Krave (Figure 6) we segmented the current Krave consumers into the following. Table 1 Precautions: Though children cover a huge part of the market, we have to take major precautions to not advertise to children below 12 years as it violates Kellogg’s policies. In essence, the major players who influence the purchasing of Krave cereals is teenagers (15+) and parents (20 – 34). Further on we shall be designing our marketing efforts to increase purchase behaviour among both these segments.

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