Sample Solution

Nike Inc. is one of the world’s most successful sportswear brands and has built a well-established promotional mix to support its business objectives. Nike utilizes both above the line (ATL) and below the line (BTL) methods, as well as incorporating some through the line (TTL) tactics in an effort to reach their target market.

One of Nike’s strongest ATL strategies is media advertising which includes television commercials, print advertisements, radio ads, digital banners etc. These mediums allow for large-scale campaigns that can maximize brand awareness among consumers. Additionally, Nike also uses public relations tactics such as sponsoring events/charities or creating partnerships with influencers/celebrities; these activities help strengthen relationships with consumers while also providing more visibility for their products.

In terms of BTL promotion, Nike has leveraged experiential marketing initiatives such as pop-up stores and product launches to create immersive customer experiences that further reinforce brand loyalty. The company has also used sales promotions including discounts or freebies to encourage purchases during certain periods throughout the year.. As far as TTL goes, Nike has integrated their social media accounts into all other forms of communication they use by promoting them at every touchpoint possible which allows customers access from any channel anytime.

Overall, it seems that Nike’s current promotional strategy is quite effective at targeting specific audiences through both traditional and new mediums; however there may be room for improvement when it comes to building stronger connections with customers on an individual basis since this type of relationship could lead to even more loyalty long term.