The role of a marketing manager

 

 

 

As a continuation from the attached documents and using Chick-fil-A as the business for discussion and using a minimum of three scholarly articles answer the below five questions. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.

When completing an assignment for a given module, the student will assume the role of
marketing manager for the selected organization. All student responses must be based on
research. View the entire course textbook (all chapters) as a resource for the assignment,
meaning it may be necessary to locate assignment-related material in chapters other than those
corresponding with the module in which the assignment is located. While the effort has been
made to ensure that all material necessary for assignment completion is found in the textbook,
contact the instructor immediately if information needed to complete the assignment cannot be
located in the textbook. Quotes must be minimized and long quotes (40 words or more) avoided. Outside
sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of
Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the
course textbook.

Questions
Q1. Explain the elements of the firm’s promotional mix. (Ch. 13)
Q2. Explain whether a push or pull promotional strategy will be used, or a combination of both.
(Ch.13)
Q3. Discuss the firm’s use of digital, mobile, or social media marketing. (Ch.13)
Q4. Explain your approach to advertising execution. (Ch. 14)
Q5. Explain the organization’s use of sales promotion, public relations, live events, publicity, or
personal selling. (Ch. 14)

 

Sample Solution

Office Dangers GuidesorSubmit my paper for investigation Most of urban populaces go through in any event eight hours out of every day in an office. In many workplaces, working conditions don’t expect customary physical working out, or if nothing else moving a lot; representatives need to sit in one spot all through their whole working day. Such conditions can barely be called solid or common, thus they essentially bring about complex medical problems, which have gotten ordinary among office laborers. What’s more, while some of them, for example, back torment or terrible stance are self-evident, different issues might be hard to distinguish. office peril Working in an office implies imparting a domain to various others. This reality implies potential issues with germs and microscopic organisms, as all individuals have distinctive clean propensities. This particularly alludes to male office laborers; as indicated by an examination directed by microbiologists of San Diego State University and the University of Arizona, men’s office spaces contain on normal 10 percent to 20 percent a larger number of microscopic organisms than in ladies’ workplaces (MSN). Specialists who didn’t take an interest right now affirmed the outcomes got by their partners. Michael Schmidt, a microbiologist at the Medical University of South Carolina, says men are normally presented to a more serious danger of getting, for instance, a norovirus, as they for the most part don’t give as severe consideration to hand cleanliness in the wake of utilizing a washroom as ladies generally do. Collaborators’ wheezing, hacking, or snuffling can likewise turn into a wellspring of germs. Apparatuses utilized in workplaces can likewise be perilous. For instance, vitality sparing bright lights are professed to have the option to cause skin harm by discharging unnecessary bright radiation whenever found 5 feet or more like an individual, as indicated by the specialists from Stony Brook University in New York (Scientific American). Specifically, photodermatoses and skin malignant growth are among the regularly detailed ailments. Free confections and espresso, adapted office air (just as too cool or overheated air), open office spaces that expands pressure due to the absence of protection, just as different variables can likewise be unsafe for one’s wellbeing (MSN). In spite of the fact that today it is basic information that there are immediate mental and psychosomatic wellbeing related effects of exorbitant worry at the work environment, it very well may be significantly progressively risky as far as the security of encompassing individuals. By and large, 16% of laborers announced that outrage at the work environment had driven them to an organization’s property harm; 9% of laborers revealed that viciousness brought about by pressure had happened at their work environment; 10 more percent communicated dread that their environs probably won’t be protected (RJC Associates). Working in an office suggests introduction to concealed perils presented by the particulars of nature. Alongside such evident medical problems as poor stance or short sight, there additionally exist issues that can be seen just when they show themselves. Among such hurtful impacts one should name germs, bright radiation from vitality sparing lights, adapted air, and work environment rage brought about by over the top pressure. References Melone, Linda. “12 Surprising Health Dangers in the Office.” MSN Healthy Living. N.p., n.d. Web. 14 Jan. 2014. <http://healthyliving.msn.com/wellbeing health/12-astounding wellbeing perils in-the-office>. Irfan, Umair. “Can Compact Fluorescent Lightbulbs Damage Skin?” Scientific American. N.p., 25 July 2012. Web. 14 Jan. 2014. <http://www.scientificamerican.com/article.cfm?id=can-conservative fluorescent-lights harm skin>. Award, Lori. “Work environment Stress Causes Desk Rage in 14% of American Workplaces, Says New Study.” RJC Associates. N.p., 1 May 2007. Web. 14 Jan. 2014. <http://www.rjcassociates

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