Discuss the role of PR as part of effective crisis management
The role of PR as part of effective crisis management
Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public. In contrast to risk management, which involves assessing potential threats and finding the best ways to avoid those threats, crisis management involves dealing with threats after they have occurred. Public Relations (PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. Through social-media experts, PR departments or consultants can determine the virality of information causing a crisis, resulting responses to the information and the backlash a brand gets. A complete understanding of data relating to a crisis is the first step to selecting a suitable PR strategy.
Deforestation is speeding up the process of global warming, and if it is not prevented 80% of wildlife will be at risk of dying out. Globally, there are 3.04 trillion trees and each year 15 billion are harvested. Only 5 billion trees are replanted each year, which means at that rate the world could be treeless in the next 300 years. Deforestation institutes numerous issues for the environment including global warming, loss of habitat for plants and animals, increased levels of greenhouse gas emissions into the atmosphere, and dramatic climate change.
The main culprits of deforestation are agricultural workers, logging and paper operations, builders looking to provide buildings and dwellings, and natural causes such as wildfires. Human beings are not respecting the environment when they intentionally cut down trees for their own personal use. Trees provide multifarious enhancements to today’s world, and humans are barbarously wiping them out one by one. If one tree was planted for every tree that was cut down, deforestation would be less of an issue in current day times, and would provide security for generations to come.
The theme of Catholic Social Teaching that best applies to deforestation is Care for God’s Creation. God called on us to take care of his world that He created for us. By disrespecting the Earth we are disrespecting God. Deforestation is harmful to both the planet and its inhabitants. It is Catholic duty to help protect the environment, and advocate for what God asked us to do in taking care of it. Catholics worldwide should take more action in helping to combat deforestation, and providing alternatives to harming God’s blessed creation.
Part 2: Movie Review and Analysis
The Lorax is a heart-warming adaption of Dr. Seuss’s children’s story The Lorax. Directed by Chris Renaud and Kyle Balda, The Lorax explains the story of a young boy named Ted and his encounter with an odd man, The Onceler. In a society where clean air and plastic trees are provided by services, Ted travels to the outskirts of his town on the search for a living tree. The Oncelor goes on to tell Ted the story of how his business endeavors caused the trees to go extinct. The Oncelor told Ted about an orange, fluffy creature named the Lorax who was the Guardian of the Forest. Near the end of the movie, The Oncleor gives Ted the last tree seed, and Ted plants it in the middle of his town back home.
Renaud and Balda portrayed the deforestation aspect of The Lorax very ac