The Use of Inception’s Themes in Contemporary Business Strategies.
Key points: The main themes of Inception and their relevance to modern business practices. How the concept of “inception” can be applied to marketing,
advertising, and brand management. The ethics and moral implications of using inception-like strategies in business. The potential benefits and risks of
incorporating inception’s themes into contemporary business practices
Sample Solution
When Warner Brothers released the 2010 movie “Inception,” a new kind of psychodrama emerged. In the film, Dominick Cobb, played by Leonardo Dicaprio, and his team implant ideas into an executive’s subconscious while he sleeps. When he wakes up, he thinks the implanted ideas are his own. Professional marketers who saw the film picked up on the notion of making their target audience believe that buying products or acting on a suggestion was the audience’s own idea. From that point, a new marketing concept also emerged, called “inception marketing.” The goal of marketing is to encourage people to buy from you. Inception marketing is a lot like the movie Inception based around planting an idea in people’s subconscious minds to make them pursue the action you want.
