Top multinational company in the world

 

Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:

How do management practices, HR policies, and strategy decisions differ between multinational companies and local companies?
Identify some cultural, legal, political, and financial issues this multinational company may have based on their environment.
What sort of international orientation does it have?
Do you think it is ethno-, poly-, or geocentric?
What were the decision factors for the locations it chose to expand in?
Did it have the core capabilities to succeed in those markets?
Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
If you were going to compete with this company what would you use as an international marketing entry strategy (licensing, franchising, exporting, joint ventures, etc.) and justify your answer
Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.

Sample Solution

Top multinational company in the world

We live in an era where fewer than 10 percent of the world`s public companies account for more than 80 percent of all profits, according to the Economist. Multinational companies or corporations are corporate organizations that operate in more than one country other than home country. A multinational corporation is usually a large corporation incorporated in one country which produces or sells goods or services in various countries. Microsoft is one of the top multinational company in the world. Microsoft Corporation is an American multinational technology company. The company has headquarters in Redmond, Washington. It manufactures, licenses, supports and sells computer software, electronics, and related services.

The recent globalized refugee, humanitarian, Environmental, Political and economic crisis have affected global governance, and how Political actors such as national governments, and International Bodies like the United Nations, the International Criminal Court and the World Bank seem to be failing in their attempt to implement, and enforce Global governance among countries. Recent years have seen countries infringing human rights and the international bodies seem to lack the power to enforce regulation. Thus, the salience of civil unrests, political, social, identity, and global cultural diversity, coupled by global economic inequality problems seem to have triggered recent refugee crisis and challenged global international bodies. This paper discuses the challenges faced by global governance and the crisis which they face.

Understanding Global Governance

In order to understand global governance one has to examine the term “governance”. Consequently, global governance can be described as the globals actors and the institutions which acts to regulate and connect the world organically. They focuse on improving the global political engagements and responding to international concerns. These International Bodies like the International Criminal Court, the United Nations, and the World Bank, basically implement, and enforce Global governance among countries but recently their sysytems and policies have been challenged thereby have led to global crisis. Furthermore, many actors, institutions and nations have become frustrated, led to left wing upraising in Europe. On the other hand, the global governance are conscious of the need to build a global governance system fit for the 21st century, systems or global institutions that are geared towards managing, keeping balance and checks in the new technical globalized order. Thus, the challenges faced have also become more advanced, complex coupled serious issue such as self interest, and compettion among powerful actors.

Consequently, the economic crisis which affected the world in 2007, and 2008 unleashed adverse challenges, and vulnerability of the economies globalisation. Importantly, this is evidence how globalization of economy can start in one country on a small scale in the United States can easily stretch to almost all countries of the globe. In addition, Ian reasoned that although global governance has got a number ofbenefits, there is certainly a necessity to reform it, in a manner that allows individual countries to benefit from a better connection with other countries and reducing the hazardous as well as destructive global governance developments. Significantly, no wonder the phrase Global governance has evolved as a fundamental di

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