TASK 2:
Activity #5
1. At a student café, there are equal numbers of two types of customers with the following values. The café owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (i.e., the owner cannot directly price discriminate). The marginal cost of coffee is $0.10. The marginal cost of a banana is $0.40. Is bundling more profitable than selling separately? If so, what price should be charged for the bundle?
Students with Early Classes
Students without Early Classes
Coffee
$0.70
$0.60
Banana
$0.50
$1.00
2. Every year, management and labor renegotiate a new employment contract by sending their proposals to an arbitrator who chooses the best proposal (effectively giving one side or the other $2 million). Each side can choose to hire, or not hire, an expensive labor lawyer (at a cost of $400,000) who is effective at preparing the proposal in the best light. If neither hires lawyers or if both hire lawyers, each side can expect to win about half the time. If only one side hires a lawyer, it can expect to win three-quarters of the time.
a. Diagram this simultaneous-move game.
b. What is the Nash equilibrium of the game?
c. Would the sides want to ban lawyers?
In this scenario, bundling coffee and bananas can be more profitable than selling separately. Here’s why:
Bundle Price:
To determine the optimal bundle price, consider the following:
Considering these points, a bundle price between $0.80 and $1.20 might be optimal. This captures some surplus value from “Students without Early Classes” while remaining attractive to “Students with Early Classes.”
This is a simultaneous-move game where Management and Labor decide independently whether to hire a lawyer (L) or not (N). Here’s the payoff matrix:
Labor (L) | Labor (N) | |
Management (L) | (1, 1) | (0.75, 0.25) |
Management (N) | (0.25, 0.75) | (0.5, 0.5) |
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The Nash equilibrium is where each side chooses the strategy that maximizes their payoff given the other side’s choice.
Therefore, the Nash equilibrium is where both sides choose not to hire a lawyer (N, N). This is because in both scenarios where one side hires and the other doesn’t, the benefit gained is less than the cost of the lawyer ($400,000).
Both sides might consider banning lawyers for a few reasons:
However, there are also potential drawbacks:
Ultimately, the decision to ban lawyers depends on the specific priorities of management and labor. If cost savings and a focus on direct negotiation are more important, a ban might be considered. However, if information asymmetry and maintaining a professional negotiation style are crucial, keeping lawyers might be preferred.