Uses and objectives of social media marketing
To build strong brands, marketers link brands to other information in memory that conveys meaning to consumers. The ultimate purpose of a brand is to create, for consumers, the company, and its collaborators, value that goes beyond the value created by the product and service aspects of the offering.
The Internet has been one of the fastest-growing advertising forums for over a decade. Companies are increasingly recognizing the value of social media marketing for their implication in developing and increasing the value of a brand in online environments. For this paper, we will research branding strategies for social media marketing.
Please research and identify:
at least two uses and objectives of social media marketing, and
at least three branding strategies organizations can utilize on social media.
Utilize your findings to share decisions that a person in management of an organization needs to establish regarding the scope of social media marketing?
Sample Solution
Social media marketing is a powerful tool for companies looking to promote their brand and reach larger audiences. These platforms offer numerous opportunities for businesses to engage with existing customers, as well as prospective ones, and build relationships that can be beneficial on multiple levels. Some of the more common objectives of social media marketing include increasing awareness, creating customer loyalty, generating leads and sales, and providing customer support (Thomas 2020).
The first objective is raising awareness by using reach and frequency metrics in order to increase visibility among target markets (Stelzner 2018). Through strategic content creation brands can effectively grab people’s attention while also building trust with potential customers all at same time. This concept applies both organic posts as well paid advertising campaigns when attempting spread message wider across certain platforms.
The second objective revolves around customer loyalty which involves connecting directly with consumers through interactive activities like contests or giveaways thus increasing engagement rates (Goyal & Dhar 2019). This type of outreach not only helps maintain relationships between current clients but also encourages them tell others about company’s products or services leading further growth down line.
Overall, there are various strategies available for leveraging social media marketing depending upon specific objectives set forth by given organization. It is important, however, that each business thoroughly understands its audience in order craft tailored messages capable resonating with intended recipients since ultimately providing correct information relevant context will determine how successful any effort may be.
