Variety of things that consumers consider when making the decision
As a current or future health care executive, it is important to weigh the variety of things that consumers consider when making the decision to subscribe to health services offered by your health care organization. For what are your consumers looking, and what drives them to choose your health care organization? What are some of the items on which you need to reflect that consumers will use to drive their decision to utilize your health services?
For this Discussion, review the resources for this week and reflect on those considerations consumers keep in mind when selecting a health care organization to meet their health care needs. Think about what aspects of health care delivery in your health care organization, or one with which you are familiar, might be considered most important for a consumer to take into account when selecting where to receive health care.
Post a description of two different things that a consumer might consider when evaluating whether or not your health care organization will meet his or her health care needs. Provide a detailed explanation of each item and rationale for why a consumer would look at these items when making a decision. Be specific, and provide examples.
Sample Solution
Healthcare consumers are the key stakeholders in patient-centered and patient-driven care. Consumers play a critical role in the medical decision-making process, making choices that ultimately impact the value of care delivered on both individual and societal level. As a result, healthcare consumerism has been identified as a powerful tool to accelerate changes in the delivery of care (Binder, 2008). Consumers are savvy and are able to evaluate critically information about quality. Consumers are most concerned about costs of coverage and technical competence. Consumers on fixed incomes pay close attention to their out-of-pocket expenses and would benefit greatly from a method of determining those costs that reflect their own health problems.
