Victorinox Swiss Army

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The following directions are to be used to develop a Project Outline for a final report in the course. Please be sure to review all items and the following example to assist in developing your outline.

Step 1: Choose an Organization

Step 2: Go to their website and learn about them. Use bullet-points for information that you find

(be sure to list their website)

Step 3: Google search them (Must have a minimum of three articles and two social pages)

Step 4: Write the information you have learned from the organization based on what you found through news sources and social media?

Step 5: Find your competitor—list three reasons why they are a good competitor based on your organization’s knowledge. Use a minimum of two sources to support your reasoning.

Step 6: Determine at least one strength, one weakness, one opportunity, and one threat to the organization. This should come from website information, articles, and social information collected.

ep 7: Brainstorm three ideas to address an area of the SWOT (Strength, Weakness, Opportunity, Threat)

Example: Victorinox Swiss Army (THIS CANNOT BE CHOSEN AS A FINAL PROJECT TOPIC)

Step 1: Choose an Organization: Victorinox Swiss Army

Step 2: Go to their website and learn about them. Use bullet-points for information that you find

(be sure to list their website)

Website: https://www.swissarmy.com/us/en

• Founded: 1884 by Karl Elsener in cutlery shop

• Original creator of the Swiss Army Knife

Sample Solution

ude high retailing costs and low sales volume. Due to the goals the company has undertaken to further improve customer experiences in stores, the cost of operating these larger and more interactive spaces will most definitely increase operating costs. Consequently, it will likely have an impact on profits. Furthermore, due to their commitment to sustainability and controlling customer experiences, the organization has limited its sale of products to its own stores and online space (Lush, 2018). As a result, without developing more stores or expanding its online base, Lush is unable to increase its sales volume to further compete with other brands.

The growing interest in organic products and focus on what chemicals are in products is becoming more of a concern currently, and is projected to continue (Fiorletta, 2015). As a result, it is believed that the organization has a great deal of growth to come. The 100% organic component of the organization is definitely a competitive edge and opportunity for the organization to advertise. Currently, many of Lush’s competitors still use harmful chemicals, and even test them on animals (PETA, 2018). Consequently, as these concerns continue to grow, Lush will continue to overcome other brands in its space.

Due to the fact that Lush is still a relatively young company, it is much smaller than others in terms of product diversification. Consequently, as consumers begin to seek out new products to add to their routines, Lush may be unable to keep up with other industry titans such as Estée Lauder. Furthermore, brand loyalty in the cosmetic industry is in decline (Pitman, 2015). Because of decreasing loyalty, Lush could possibly be at risk of losing consumers if they do not continue to develop along with the desires of the consumers. Although these threats do exist, the organization could turn them into opportunities if they continue to be agile in the industry as they were with the online movement in previous years.

The Cosmetic industry is complex and specific companies environments are heavil

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