Video Analysis
Make a teaser video to get us interested in your coming speech!
Your video should be approximately 30 to 60 seconds.
Read and follow the guidance in Chapter 14, section 14-1c Designing the Introduction, including especially these parts:
Capture Listeners’ Attention — This section has great tips on starting off powerfully.
Present a Clear Thesis Statement — Also consult Chapter 12 section 12-c on this.
Preview the Body — In two or three sentence, let us know what to expect!
(Note: I left out Build Credibility. It’s not as important as the three items above.)
2
Required Reading
To prepare this outline, you will need to review and follow the guidance provided in the following sections of your text:
Chapter 12
12-2c Develop a Thesis Statement
Chapter 13
13-1 Conducting Research
o13-1a Online Research
o13-1b Library Research
13-2 Using Evidence to Support Ideas
o13-2a Statistics
o13-2b Examples
o13-2d Quotations
13-3 BOX: Communication Highlight: Evaluating Online Sources for Speeches
Chapter 14
14-1 Organizing Speeches – this entire section and all sub-sections
Table 14.1 Principles for Preparing a Formal Outline
Figure 14.1 A Formal Outline
Figure 14.2 A Key Word Outline
Specific Purpose
The specific purpose of your speech will be: To inform your audience about the contributions of [your chosen person] to the field of [the person’s field].
You will need to create the thesis statement, which will central to the Introduction of your outline.
Organizational Pattern
The organizational pattern should be temporal (also known as chronological), such as follows:
One main point on the background – the background of the person and the state of his or her field.
One or two main points on the contributions the person made to the field.
Outline Content and Format
Double – even triple – check that you follow these guidelines and examples:
Table 14.1 Principles for Preparing a Formal Outline
Figure 14.1 A Formal Outline
Figure 14.2 A Key Word Outline
Research Expectations
Incorporate at least 3 credible sources in your speech.
Ensure that your research is from credible sources. Review Sections 13-1a, 13-1b, and 13-3 Communication Highlight to evaluate them.
TYPICALLY, your sources should include:
Articles found via quality web searches, published in credible onlinemagazines, newspapers, or websites.
Articles found using theEBSCOhost online database.
Articles found in the References section of a Wikipedia article on the topic. (You may use some of the sourcesbehind the Wikipedia article — not the Wikipedia article itself.)
One or morebooks on the topic.
Evidence
Sample Solution
Creating a marketing plan
A marketing plan is a report that outlines your marketing strategy for the coming year, quarter, or month. Typically, a marketing plan includes: an overview of your business’s marketing and advertising goals, a description of your business’s current marketing position, a timeline of when tasks within your strategy will be completed, key performance indicators you will be tracking, and a description of your business’s target market and customer needs. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. For example, you could create a marketing plan that provides an overview of a company’s entire marketing strategy or simply focus on a specific channel like SEO, social media marketing, and content marketing. Learning how to write a marketing plan forces you to think through the important steps that lead to an effective marketing strategy and a well-defined plan will help you stay focused on your high-level marketing goals.
