Whale Of Problem
Q1:
If you were working for or with sea world’s strategic communication team, How would you respond to the allegations cited in the documentary? be specific in describing your recommended communication strategy and tactics.
Q2:
why would you believe sea world decided to shift its business and communication strategy and tactics month after the airing of blackfish of CNN? what do you think of sea worlds announcement that it will end its traditional orca shows at the sea world san Diego park? should it end the shows at its other two parks as well ?
Q3:
Do you believe that sea worlds reputation campaign will have desired effect of strengthening the company reputations and improving its relationship with stakeholders, particularly customers and business partners ? why or why not ? what do you think of tactics being used in this campaign ?
Sample Solution
With the scenario dire for federally endangered orcas off the coast of Washington kingdom, Defenders is looking for emergency efforts that encompass considerably growing the investment for the restoration of salmon—this orca populace`s fundamental meals source. At press time, with the populace teetering at seventy-five and one extra ravenous orca clinging to existence withinside the Salish Sea, the kingdom legislature is thinking about a $1.1 billion price range inspiration with the aid of using Gov. Jay Inslee to fund critical habitat recovery and water-pollutants prevention that might start to assist those severely endangered marine mammals to survive.“Without a good-sized boom in conservation investment from the kingdom legislature, southern resident orcas will in all likelihood pass extinct withinside the following few decades,” says Robb Krehbiel, Defenders` Northwest software representative, who leads Defenders` orca advocacy efforts withinside the kingdom.
