Sample Solution

cDonald’s is a large corporation which have nearly thirty-five thousand branch stores in the world. McDonalds mainly serving fast food to their customers. For nearly fifty years, it’s breakfast has become synonym to breakfast. Its target customers are normally families or people who have busy lifestyle and no time to cook. However, for this year, McDonald’s faces an issue which is the drop in their breakfast’s market share. This would be a big trouble to McDonald’s as twenty-four percent of their profit comes from breakfast sales. Therefore, the management team of McDonald’s should take this seriously, figure out the causes of this situation in order to recover their breakfast market share. McDonald’s management team should consider their management approach which carried from a few decades ago until today as the main reason of their market failure today. McDonald’s is facing challenges as new potential rivals are getting into the field. McDonald’s start to fail to attract their customers since the world is changing, and their rivals are performing better and better. They should modify their ways to produce and present their product and services to customers. Customers’ preferences are changing from time to time. Therefore, a company’s management strategies should change as well to catch up with the current trend.

Scientific management used by McDonald’s from years ago until today should undergo an analysis on whether it should be continue in this modern era. Scientific management was developed by Frederick W. Taylor (1856-1915) which defined as an application of engineering science at the production floor or the operating levels, mainly to increase workers’ productivity. McDonald’s apply scientific management in their operating system. McDonald’s practices the principle of develop a standard method for all employees to perform every single task. To ensure that customers experience same quality of service and food in every franchise, McDonald’s develops a list of throughout and precise working procedures. For example, McDonald’s require employees to produce food by following the assemble line such as the Made-For-You (MFY) System. Referring to McDonald’s Hong Kong’s official website, The Made-For-You System is a system which the kitchen will start to process after receiving the order while each of the worker will be responsible in only each step of making the burger. This system is to guarantee the quality of burger produced as well as production efficiency. This practice not only apply to food production but also on service line. McDonald’s workers must follow a rigid script when they communicate with customers. However, too much restriction and control over the employees will stress and demotivate them in performing tasks. For example, according to a news published by The Sun at 14th March 2018, McDonald’s staffs quit their jobs due to increase in complicated tasks bring by mobile apps order system. A worker even switches to the rival chain as he felt he was overstress. Therefore, we might conclude that McDonald’s is too anxious to improve their technology system to provide fast and quality service but they ignored their employees’ mental health. Different from McDonald’s, their rival, Burger King produce burgers mainly by machine, wh