What Is Good Training?

You are a seasoned and top industry training consultant for many industries. You have received an invitation from a very large North American freight transportation company that has over 32,500 miles of routes in twenty-eight states and three Canadian provinces. The railroad company hauls agricultural, consumer, and industrial products and coal with twenty-five intermodal facilities and has access to forty ports. The company owns and operates approximately 8,000 locomotives and employs over 41,000 people. The corporation acknowledges that the highest quality safety is an inviolate objective. The corporation wants well-trained employees who share its vision for an injury- and accident-free workplace and who are willing to care for and protect one another. At the present time, and thanks to the employees’ commitment, a carefully maintained network, equipment, and well-prepared communities, the organization is a safety leader in the rail industry. It wants to establish a new process named “Approaching Others About Safety” (AOAS). This will be a training program for all railway employees. One of the goals of the program is for its employees to be confident about giving feedback to each other about safe behavior and avoiding unsafe, hazardous, and risky situations.

Therefore, all the employees need to learn the value of providing feedback when they see unsafe, dangerous, or perilous behaviors and situations. This comprehends “positively” recognizing and diagnosing when someone is working safe and sound . . . or correcting his or her actions when an employee perceives that another employee is at risk. The organization’s preliminary thought is that training should concentrate on the types of exposure that tend to result in most injuries. This may include walking and the path of travel around trains, rails, and equipment. Also, pinch points between railway cars and climbing or descending locomotives and railway cars must be included.

Tasks:
1. Explain your understanding of the learning process in general terms.
2. Analyze the different types of instructional characteristics that this program should have for learning and transfer to result in a process that decreases injuries, accidents, and lost workforce hours.
3. Analyze whether the characteristics would vary depending on who was attending the learning program, for example, managers; train crew; maintenance employees who service track, engines, rolling stock, and signals; staff, etc.
4. Summarize how the learning process can affect an organization.

 

Sample Solution

Expectations and perceptions of consumers play a significant role in evaluating service quality. I was interning with an IT service provider firm and was responsible for the marketing of their services as well as generating leads. It is therefore important for us to adequately understand the complete requirements so that relevant adjustments can be implemented to service in order to satisfy consumer needs.
One of my major role there was to highlight the services provided by the firm and also come up with different digital marketing strategy and spread the awareness to the consumers via certain digital campaigns and cold callings.
The buying behavior of the existing clients was buying the services that were provided by the company at the initial phase. All the business was coming through the personal contacts of the CEO. But that was not enough to generate profits as the projects were not long term.
While the company is in a growing phase, they were entering into the latest technologies and were capable of providing the services for the same. But due to the lack of awareness within the existing clients as well as the lack of information to the prospecting clients, they were unable to generate any profits. So the CEO decided to set up a new sales and marketing team including the digital marketing experts and content writers. Mr. Gupta has joined the company as a sales manager in 2017. He had completed an executive management program in sales and marketing from a top management institute in India. He had nine years of corporate sales experience and was considered a performer in the industry.
After the continuous brainstorming sessions and multiple meetings, the sales and marketing teams came up with the decision that the prospecting clients are still not aware of the services and capabilities of the company yet so they need to organize a social media campaigns through multiple platforms.
Mr. Gupta set up a meeting with the stakeholders and CEO of the company to discuss the problem faced by the marketing and sales team of lack of proper tools and methods to manage and conduct the digital marketing campaigns. For this, they require financial support from the company to buy these useful tools but obviously, they were expensive tools.

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