e focus of this study with reference to previous research will be on the general behaviour regarding waste management in the Netherlands. Hence, we hypothesize that:
H1. There is a relationship between living in the Netherlands and the citizen’s motivation to act in a pro-environmental way regarding their attitude, knowledge and behaviour towards waste management.
H2. There is a positive relationship between living in the Netherlands and the citizen’s motivation to act in a pro-environmental way regarding their attitude, knowledge and behaviour towards waste management.
2. Research Approach
This study will use quantitative research approach in order to explain the waste management behaviour of households in the Netherlands. Quantitative methods related to the Theory of Planned Behaviour will be used to collect data on attitude, subjective norms and perceived behavioural control in the effort to manage waste. The study aims at collecting quantitative data that can be generalized in the field of waste management behaviour. It will use existing theories about the environmental management at households in Besaki City (Indonesia) (Ayu et al., 2018) and about TPB (Ajzen, 1991) and test these theories with a different demographic variable (Netherlands). The study will be conducted for three months, from October 2019 to December 2019 in four Dutch cities (Ayu et al., 2018).
Quantitative research will be conducted with online surveys. The choice of answers will be given by using the Likert scale method with an interval scale with “strongly disagree, do not agree, agree and strongly agree” for all questions (Ayu et al., 2018).
Research Design
The research will be conducted as a cross-sectional study which analyses the behaviour of the of Dutch households regarding waste management during a period of three months. The research will be conducted with an online survey in the Netherlands by a professional Dutch market research company among a random selection of households in four Dutch cities (Amsterdam, Enschede, Eindhoven, Rotterdam). The Netherlands represents a cultural context where sustainability has been a societal priority for years, where sustainable development and pro-environmental behaviour are integrated in school curricula, and where buying environment-friendly products is compar
