isted 16 destination attributes while the control variable are the tourists’ demographic characteristics and their travel behavioral characteristics. All these can be seen in the questionnaire in appendix 1.
5.6. Survey Instrument (questionnaires)Pretest
The survey instrument was revised as to strengthen its validity; the questionnaire which was taken from a previous work with a similar contest was given to the Head of Department of Industrial engineering (my supervisor) for assessment and possible corrections. Based on the feedback received, the questionnaire was modified. Then, the questionnaire was tested through few samples of tourists in one of the destinations. The main aim of the pretest was to validate the questions of the study.
5.7. Data Reliability And Validity
Reliability can be defined as consistency in measurement. It shows the extent to which a measurement is without bias (error free). The reliability coefficient (Cronbach Alpha) was verified as a means to establish the reliability of the tourists’ satisfaction measurement used in the survey instrument. Therefore, the reliability of tests on the selected destination attributes was accomplished.
Validity indicates the degree to which an instrument measures the construct under investigation. Content validity refers to the subjective agreement among professionals that a scale logically appears to reflect accurately what it is designed to measure; hence, in this study, content validity was strengthened through an extensive review of the literature.
5.8. Method Of Data Analysis
The data collected from the 464 respondents were carefully sorted out of which 411 were valid while the remaining ones were discarded. The selected data were coded, computed and analyzed using the Statistical Package for Social Sciences (SPSS). In analyzing these data, certain statistical analysis such as descriptive analysis, frequencies, paired-samples T test, ANOVA and independent samples t-test were used in accordance to the various objectives of the research.
The paired –samples T test was used to analyze the comparison between the expectation means and the perception means.
In identifying the differences in the overall trip satisfaction of tourists in terms of their demographic characteristics and their travel behavioral characteristics, independent t-test and the Analysis of Variance (ANOVA) was used.
CHAPTER SIX
RESEARCH RESULTS
6.1 Introduction
This chapter deals with the various findings obtained after the analysis of the different parts of the study questionnaires using SPSS. It is divided into different parts; the first part details the demographic and travel behavioral characteristics of the respondents. The second part details the results gotten from the respondents’ expectation versus perception with the 16 chosen attributes in North Cyprus and the testing of the study hypotheses. The third part details the various rating and suggestion on improve
