World Rugby’s exposure to the local market

 

use the following to help:

https://ftnnews.com/sports/41778-rugby-s-global-expansion-increases-in-africa

https://www.world.rugby/news/542897

https://www.world.rugby/organisation/strategic-plan

Imagine that you are the new media manager for an emerging market that World Rugby is approaching.

Create a presentation to propose what you would do to
use new media to market World Rugby to the local market.
In your presentation, be sure to include the following critical elements:
● Evaluate the current status of new media approach in this emerging market. What types of rugby programs and events do they carry to the local
market? What are the strengths of current media approach? What is missing or lacking?
● Analyze the local new media infrastructure and usage preference. (Note: You need to consider the broadband capacity if you want to provide
live-stream video. Also, you need to consider the local regulations. For example, does Chinese government allow Facebook usage? If not, do they have
their own local social media sites?)

Sample Solution

As the new media manager for an emerging market that World Rugby is approaching, I would like to present a proposal on how we can use new media to effectively market World Rugby in this local area. By utilizing new and existing technologies, such as social media platforms and digital streaming services, we can reach a global audience of rugby fans while also providing localized content and support to our player base in the region.

To begin, it is important to evaluate the current status of rugby programs and events being carried out by World Rugby in this emerging market. The organization currently runs events such as the Rugby Africa Cup which provides opportunities for African teams to compete with each other at both club level and international level (Ftnnews 2019). These tournaments provide players with invaluable experience ,as well as create enthusiasm among fans of all ages . Additionally, initiatives like Get Into Rugby are helping spread knowledge about safety best practices among coaches athletes emphasizing importance health (WorldRugby 2017) .

When it comes strengths these approaches there no doubt has been some success engaging public . Yet even still more could done ensure that messages reach maximum number people possible . This means using every opportunity capture attention potential viewers through effective utilization modern tools online marketing platform such Facebook Twitter Snapchat etcetera. (Gonzalez et al 2018).

First, it is never just to intentionally kill innocent people in wars, supported by Vittola’s first proposition. This is widely accepted as ‘all people have a right not to be killed’ and if a soldier does, they have violated that right and lost their right. This is further supported by “non-combatant immunity” (Frowe (2011), Page 151), which leads to the question of combatant qualification mentioned later in the essay. This is corroborated by the bombing of Nagasaki and Hiroshima, ending the Second World War, where millions were intently killed, just to secure the aim of war. However, sometimes civilians are accidentally killed through wars to achieve their goal of peace and security. This is supported by Vittola, who implies proportionality again to justify action: ‘care must be taken where evil doesn’t outweigh the possible benefits (Begby et al (2006b), Page 325).’ This is further supported by Frowe who explains it is lawful to unintentionally kill, whenever the combatant has full knowledge of his actions and seeks to complete his aim, but it would come at a cost. However, this does not hide the fact the unintended still killed innocent people, showing immorality in their actions. Thus, it depends again on proportionality as Thomson argues (Frowe (2011), Page 141).
This leads to question of what qualifies to be a combatant, and whether it is lawful to kill each other as combatants. Combatants are people who are involved directly or indirectly with the war and it is lawful to kill ‘to shelter the innocent from harm…punish evildoers (Begby et al (2006b), Page 290).However, as mentioned above civilian cannot be harmed, showing combatants as the only legitimate targets, another condition of jus in bello, as ‘we may not use the sword against those who have not harmed us (Begby et al (2006b), Page 314).’ In addition, Frowe suggested combatants must be identified as combatants, to avoid the presence of guerrilla warfare which can end up in a higher death count, for example, the Vietnam War. Moreover, he argued they must be part of the army, bear arms and apply to the rules of jus in bello. (Frowe (2011), Page 101-3). This suggests Frowe seeks a fair, just war between two participants avoiding non-combatant deaths, but wouldn’t this lead to higher death rate for combatants, as both sides have relatively equal chance to win since both use similar tactics? Nevertheless, arguably Frowe will argue that combatant can lawfully kill each other, showing this is just, which is also supported by Vittola, who states: ‘it is lawful to draw the sword and use it against malefactors (Begby et al (2006b), Page 309).’
In addition, Vittola expresses the extent of military tactics used, but never reaches a conclusion whether it’s lawful or not to proceed these actions, as he constantly found a middle ground, where it can be lawful to do such things but never always (Begby et al (2006b), Page 326-31). This is supported by Frowe, who measures the legitimate tactics according to proportionality and military necessity. It depends on the magnitude of how much damage done to one another, in order to judge the actions after a war. For example, one cannot simply nuke the terrorist groups throughout the middle-east, because it is not only proportional, it will damage the whole population, an unintended consequence. More importantly, the soldiers must

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