Zero Based Budgeting

Using Zero Based Budgeting as a tool for growth in the food manufacturing industry
How the food industry – Kellogg Company uses zero based budgeting to grow their organization

 

 

 

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Zero based budgeting (ZBB) is a methodology to help align company spending with strategic goals. Its approach requires organizations to build their annual budget from zero each year to verify all components of the annual budget are cost-effective, relevant, and drive improved savings. Zero based budgeting has become a common strategy among companies in the food sector to tackle costs since the entry of private-equity firm 3G Capital into the industry through its acquisition of HJ Heinz and the subsequent merger with Kraft Foods Group. Kellogg Company claimed it had already seen the benefit of zero based budgeting in North America. The expectation of a positive impact from extending the practice wider was a reason for the company lifting its earnings per share forecast for 2016.

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