Consumer behavior

 

In Chapter 1 we learned that as part of consumer behavior one “needs to obtain information about specific consumers of interest.” For this posting, let us approach things from a consumer perspective and choose a new product that you have recently purchased. Write about 1) the approach(es) that made you choose this product, 2) the research strategies you used before you bought it. 3) Were you satisfied with the product? 4) Do you think your research was useful? Why or why not? You need to address all four points to receive credit. This should be brief and not more than 1 paragraph with a maximum of 250 words.

Sample Solution

In this study’s context, psychological safety describes the perception that an individual has regarding the consequences of interpersonal risks in their working environment. In other words, it consists of beliefs on how other people will react when an individual exposes himself by asking questions, reporting an error, asking for feedback or making a proposal of a new idea (Edmondson, 2004). At individual level, psychological safety is associated with knowledge sharing, employee engagement, and employee voice (Edmonson & Lei, Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct, 2014). At group level, Edmonson (2004; 1999) argues that by facilitating error reporting, help seeking, and feedback seeking, psychological safety mediates team learning behaviours.
Transformational leadership
Transformational leadership is centred on the leader increasing followers’ levels of motivation and performance (Bass B. M., 1985). It was suggested by Shamir et al. (1993) that charismatic–transformational leaders transform the self-concepts of their followers. These leaders bridge the social and personal identification of the followers with the goals of the organisation, this way enhancing followers’ feelings of involvement, cohesiveness, commitment, potency, and performance (Shamir, House, & Arthur, 1993).
Transactional leadership
Before the conceptualisation of the transformational leadership, transactional contingent reinforcement was considered the main component of effective leadership. This approach is characterised by a clear set of expectations whose achievement offers recognition. In this situation, followers agree with or accept the leader either in exchange of a praise or in order to avoid disciplinary action that could be taken against them (Bass B. M., 1985). When in its more corrective form, this approach is labelled as active management by exception; in this scenario, the leader is specifying not only what is considered effective performance but also what is considered ineffective performance and is monitoring for deviances or err

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