June 5, 2020
Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are these ads stereotypical? Do they depict the concept of […]
September 15, 2020
In Chapter 1 we learned that as part of consumer behavior one “needs to obtain information about specific consumers of interest.” For this posting, let […]
September 17, 2020
View the following television commercials, observing how they utilize cultural symbolism in the message: http://adage.com/creativity/work/jose-cuervo-last-days/51166 Evaluate the content of each commercial based on the material […]
October 5, 2020
Define what Consumer behavior is. What is the Scope of Consumer behavior, and how does it specifically apply to your everyday life?
October 12, 2020
Prepare for the exam: Identify examples of vocabulary and concept applications in real life; think about how a specific organization could or would apply the […]
October 21, 2020
1)Choose two fashion companies, one low cost, and another luxury brand. Choose also one country 2)The task consists to develop the following points Describe […]
October 16, 2021
Think about your own consumer behavior and how you are marketed to while reading the chapter, lesson and watching the videos, share one of your […]
