Consumer behavior

 

Prepare for the exam: Identify examples of vocabulary and concept applications in real life; think about how a specific organization could or would apply the concepts and frameworks and what the marketing implications might be

Sample Solution

Consumer behavior

Consumer behavior studies are useful to design marketing strategies by social, governmental and not-for-profit organizations to make their programs such as family planning, awareness about AIDS, crime against women, safe driving, environmental concerns and others more effective. Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market. Consumer behavior also helps companies redesign their marketing strategies to re-market their products. To estimate the expected amount of sales for a given market in a given time, companies implement quantitative and qualitative techniques in their sales forecasting.

usiness Structure/Intellectual Property Rights Before embarking on the development of the proposed app, it is essential to understand what is meant by an Intellectual property. Intellectual property (“IP”) refers to all the elements that are used during the process of developing and promoting your app. These include the app designs, graphics, app name, app logo, source code, etc. You will need to be aware of some key factors when considering the Intellectual Property Rights: Protecting your app’s intellectual properties from your competitors Professional mobile app developing companies cannot afford to ignore the importance of protecting the intellectual rights of the applications they create. Hence, it is important to be aware of certain tips regarding the protection of intellectual properties. The Intellectual Property Office, which deals with the registration of patents, designs, trademarks and copyright, will carry out a search prior to registering the protection of a new app. This is to ensure that there has been no prior registration to protect the app against any future duplication. If the app is not patented, the intellectual rights on them can be protected via company-wide trade secret agreements which implicitly state that all types of unauthorized public disclosures about the app are banned except the promotional pitches issued by the company. The app can get copyrighted to prevent your app ideas from getting blatantly copied by rival mobile app companies. Also, it is important to get the app code registered to prevent the app designs/features from getting duplicated. Ensuring that you do not infringe the IP of a third party It is difficult to know whether your app might infringe the rights of a third party, but you can take steps to avoid infringement. You can minimize the risk of infringing third-party copyrights or misappropriating third-party trade secrets by making your app an original work and ensuring that the developers have not borrowed the content or code from any other app. You can reduce Intellectual Property infringement risk by conducting a trademark search that looks for prior users of similar marks, and you can conduct a patent search to determine if your app infringes an existing or pending patent.

Development Agreement When an app is developed in-house, you should have agreements in place with your developers so that your business owns the resulting intellectual property rights. When an app is developed through a partnership, each company owns the IPR only over the piece developed by it, in the absence of an agreement to the contrary. If each party involved in the development wants the ability to further exploit the app for commercial and non-commercial purposes, th

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.