December 17, 2020

Marketing Campaign

      The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign […]
December 17, 2020

Marketing Current Event

    Select one article that applies to identifying opportunities to develop new products or services. Compose a short summary (300–500 words) explaining why and how […]
December 18, 2020

Holding Marketable Security for both short and long term reasons

      Businesses hold marketable securities (cash equivalents and short-term investments) for two primary reasons: As an interest-earning substitute for cash. As a temporary repository […]
December 18, 2020

Comparison between Generation Y and Z

      Demographic variables are widely used by marketers to learn about their customers’ differences in terms of age, income, gender, generations…etc.write a minimum of […]
December 23, 2020

Cultural and heritage marketing

  Choose a Cultural, Arts or Heritage Organization and write your proposal. Analyze and review the contents of word and PowerPoint files in the assignment folders […]
January 4, 2021

Social media public relations (PR) campaign by an organization.

  For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, […]
January 9, 2021

Marketing plan for your t-shirt company.

  For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one […]
January 10, 2021

Data-generation process

    A grocery store manager is interested in the data-generating process for her store’s weekly soda sales. She believes factors impacting these sales include price, […]
January 12, 2021

Marketing

Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.