December 15, 2021
How are brands marketed internationally? Some brands, particularly those that have a clear, universal message (such as Coca-Cola), will often communicate the same message to […]
December 15, 2021
Develop an advertising campaign for our program. Your campaign can focus on a very specific segment, or very widely applied. Your campaign […]
December 19, 2021
-At its core, marketing is meant to facilitate exchanges. As marketing managers, the most prevalent view we may take of exchange is that of our […]
December 20, 2021
Select an advertising jingle (other than those discussed in the lecture) and discuss the targeted audience. What method/s does the advertiser employ to reach the […]
December 27, 2021
Describe the marketing research efforts that should be conducted before establishing a strategic direction. Consider the following: What market demographics should be chosen? What marketing […]
December 27, 2021
Can you give an example of a good global marketing strategy? Why do you think it makes the company successful in the global market? […]
December 27, 2021
Discuss the role of demographics in relationship to integrated marketing communications.
December 28, 2021
Pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer […]
January 4, 2022
Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review […]
