October 2, 2021
Suppose that a firm is considering moving from a batch process to an assembly-line process to better meet evolving market needs. What concerns might the […]
October 3, 2021
https://money.cnn.com/2016/05/31/news/companies/walmart-gap-hm-garment-workers-asia/index.html https://www.bing.com/videos/search?q=timeshare+lawsuits+news&view=detail&mid=ECE0155B70C6DA383F8BECE0155B70C6DA383F8B&FORM=VIRE https://www.fda.gov/news-events/press-announcements/fda-warns-juul-labs-marketing-unauthorized-modified-risk-tobacco-products-including-outreach-youth Please view each of the three examples of ethical issues on the course website above. Each example presents a case of a […]
October 5, 2021
There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage […]
October 8, 2021
When a new product or service is offered, revised, rebranded, or offered to new potential customers, there is often a marketing campaign to build awareness. […]
October 17, 2021
What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning in international markets. Can some products be positioned using both […]
October 20, 2021
Think back on an experience where you were able to locate a great product or service based on user reviews on social media? How […]
October 21, 2021
In 150 to 200 words, describe the most important marketing concept you learned in this class. Marketing concepts are headings or subheadings in the text […]
October 21, 2021
If you are shopping online, how do you determine whether the merchant is trustworthy? Do you use a different method to determine trustworthiness […]
