March 11, 2021

Digital technologies are ruining language/conversation

Discuss your reaction to the following situation: Scenario: You are advertising an event for your small business using social media. Part A: Discuss some linguistic strategies […]
March 11, 2021

Idea Selection

    First, describe your idea (HIBISCUS as a CONSUMER product) in enough detail that we can understand it. This might be easy ( for example […]
March 13, 2021

Investigative Branding Exercise

    Conduct a comparative analysis of three products within one category (you must select two manufacturer brands and one private-label brand). Complete each task in […]
March 14, 2021

Cooking

      The domain we chose to do is cooking. You just need to do 1. One interview per person on your team with people […]
March 17, 2021

Creating a Marketing Strategy

Effective marketing of products and services is essential for a business to be successful and profitable. In order to create an effective marketing strategy, the Target […]
March 17, 2021

Marketing Brand Analysis Project

      The brand I chose for this paper is “Alka-Selzer” which is in Over the Counter (OTC) Medications category. (Part 1): Market Analysis of […]
March 17, 2021

Celebrity Endorsements

      Why does inflation encourage businesses and households to hold physical assets like homes, buildings, and equipment?   This week we talked a great […]
March 18, 2021

Retargeting Re-Do

  Congratulations! The display and social media campaigns you executed in the homework assignments for Units 11 and 12 were huge successes. Riding on the coattails […]
March 19, 2021

Evaluating Emotional Appeals

      In class we discussed a range of different emotions that can be incorporated into an emotional appeal and tips for doing so effectively. […]
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