March 21, 2021

Customer retention

        Based on reading resources in this and previous units, provide answers to the following questions for your peers: What is the impact, […]
March 21, 2021

Competitive Market

    Imagine that you own your own business. How would price elasticity of demand impact the pricing decisions of your business? What are the determinants […]
March 28, 2021

Social media marketing strengths and weaknesses of the competition

  Nowadays, it is a company’s ability to track, monitor, and engage on various social media platforms which will help determine success. You need to use […]
March 30, 2021

Stimulating sales through customer’s senses

    Come up with a marketer who tried to stimulate sales by using customer’s senses, whether it be from a print ad, a scent strip […]
April 3, 2021

Market-neutral long–short portfolio

      Q1. Explain the principal benefit of a market-neutral long–short portfolio. What risks are inherent in such a portfolio that a long-only equity portfolio […]
April 6, 2021

Marketing a Product

  During this course you will be working on several elements which lead to the completion of a Marketing Plan. Write a 2-3 page paper. (Note: […]
April 6, 2021

Principles of marketing

  Explain why it is important for marketers to understand how customers make purchasing decisions. Identify the factors that would influence how and why someone would […]
April 14, 2021

Ethical Issues in Marketing

        Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. Relate the triple bottom line to an organization’s sustainability. […]
April 16, 2021

Market Research

    Imagine that you are at the head of an insect-based snacks company based in Belgium which has been up and running successfully for several […]
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