April 23, 2020

TV commercials

  Create four tv commercials, three TVC’S are about different events and one TVC will be about the brand itself.
April 24, 2020

Global Communication and Advertising

  READ Textbook Chapter 13 and the Lecture Notes; then Answer the Assignment Questions below: According to the Textbook, International Advertising requires Different Strategies than Domestic […]
April 24, 2020

Search Engine Optimization/Marketing interview

  1. As a consumer and manager, what do you appreciate the most in the design of a website? Functionality? Visual appeal? Design and Layout? Dave […]
April 27, 2020

Marketing

Imagine your roommate is considering taking a marketing principles class and has no idea what marketing is, what it is about, what topics are studied. Your […]
April 29, 2020

Product review

Watch the video and answer 2 following questions in 200 words: 1. Who do you think is the target customer of this product? (5 marks) 2. […]
April 29, 2020

Marketing channels

Briefly explain in 300 words the 4 levels of marketing channels with example.
April 30, 2020

Market Opportunity Analysis (MOA)

  What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. […]
April 30, 2020

The Social Marketing Model to influence a health behavior

Discuss and explain how they would apply the Social Marketing Model to influence a health behavior of your choice.
May 4, 2020

Digital Promotion Tools

  Watch the Coca Cola video and answer the following questions : 1. Refer to your #colouryoursummer case study and explain the different forms of digital […]
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