December 12, 2022

Book Chapter: Influencer marketing, more than advertisement?

      This book chapter should discuss the role on influencer marketing nowadays. Based on the attached researches normal “influencers” actually became nothing more than […]
December 17, 2022

Value Creation

Review the Goedhart and Koller Links to an external site. article on value creation. Now, revisit the company you wrote about in your discussion forum. For […]
December 20, 2022

The Five Ps of healthcare marketing

      For this discussion, you will reflect on what you have learned in this course about the Five Ps of healthcare marketing (physicians, patients, […]
December 20, 2022

How healthcare marketers consider both internal and external stakeholders

      For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular market. You will also […]
December 23, 2022

FIFA World-cup

    Analyze the World Cup event through a CB perspective. Provide as many concepts/terms/theories from the book to illustrate with clear examples and references. examples […]
December 27, 2022

Social Responsibility and Ethics

  This week we focused on Social Responsibility & Ethics. Research a well-known company (examples Starbucks, Ben & Jerry’s, TOMs, GE, etc.) and explain their commitment […]
January 3, 2023

Product Development

      Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered […]
January 4, 2023

Competitive Marketing Analytics

  Assignment 1A – Create a flat file database using Excel Must have 10 records with 5 fields each. Make up the information, or use your […]
January 4, 2023

Innovations that are currently disrupting an existing market.

      Identify at least three innovations that are currently disrupting an existing market. Write a word summary (750 words total) describing each innovation, how […]
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