January 6, 2023
Scenario You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, […]
January 7, 2023
“A marketer’s first task is to understand what the product has to offer or its unique selling position (USP). How does unique selling […]
January 16, 2023
Determine the success of marketing campaigns using data analytics. Scenario You have just been hired as the new Chief Marketing Officer or CMO for […]
January 16, 2023
Assess branding strategies for achieving marketing goals. Scenario You are the brand manager for a large brand, Truly Foods. Your company has just acquired a […]
January 18, 2023
Write a marketing plan on Starbucks. Create a marketing plan on a new product that this company is introducing. Specify the Marketing Implementation and Evaluation […]
January 23, 2023
Create a course paper of approx. 8-10 pages in a presentation format (PowerPoint or Canva, , Canva would be more prefered ) using the same […]
January 24, 2023
Why would a course in Marketing be helpful even if you don’t pursue marketing as a career?
January 28, 2023
When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the […]
