April 7, 2020
Discuss the concept of “Sales Promotion” with the help of 2 examples from “Fast moving consumer goods” (FMCG) industry where “Sales Promotion” was successful between 2015- […]
April 8, 2020
Determining the price of a product or service is a critical decision for an organization. The price must be set high enough to cover the cost […]
April 9, 2020
Develop a plan to conduct a content analysis that explores a research question about the kind of advertising that might be geared toward particular TV […]
April 10, 2020
From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager […]
April 10, 2020
Develop a plan to conduct a content analysis that explores a research question about the kind of advertising that might be geared toward particular TV programming. […]
April 11, 2020
According to Gibbons (2017), designing a service requires the provider identify the touchpoints that create a customer’s journey — or rather the “experience of the […]
April 16, 2020
A successful marketing strategy can influence buyers both directly and indirectly. Additionally, distribution systems can benefit buyers. The combination of marketing strategy, distribution systems, and the […]
April 22, 2020
You are required to choose an organisation and assess the success of their IMC as applied to their product or service. Use the five marketing communication […]
April 22, 2020
Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current […]